IS TiTok the future of festival marketing?
This week's guest is someone who’s work I'm really fond of! We’ve got Liz Hagearty - a TikTok creator & strategist who creates content around the festival industry. I found Liz through her TikTok page where she offers a ton of awesome work and social media advice as well as gives a behind the scenes look at what it’s like working on a festival media team. Liz and I chat about the evolution of EDM content on social media, TikTok trends in 2023, and how festival marketing strategies are changing.